For Publishers
For Publishers

Publishers are constantly challenged in providing attractive products for consumers and proving the effects of advertising when selling their inventory. We work actively with publishers to help them understand and monetize their audience better. We do this by creating custom research panels, evaluating audience perception and reaction to ads and content through our evaluations, as well as analyzing consumer behaviour through our audience measurement solutions.

Publishers are constantly challenged in providing attractive products for consumers and proving the effects of advertising when selling their inventory. We work actively with publishers to help them understand and monetize their audience better. We do this by evaluating audience perception and reaction to ads and content through our evaluations, as well as analyzing consumer behaviour through our audience measurement solutions.

Evaluations
Audience Measurement

Advertising evaluation

Copy evaluation

Website evaluation

Syno Audience

Online Behaviour Measurement

Advertising Evaluation

Advertising evaluation is used for measuring the impact and effectiveness of ad campaigns. The test consists of a standardized survey, which is possible to customize, that measures, ad recall, brand awareness, relevance to audience, consumer intents and actions after seeing the ad.

SynoScore can also provide brand lift by measuring the effect of being exposed to advertising. We do this by constructing two groups of individuals, one exposed group with people that are known to have been exposed to the ad and one unexposed group. Both groups receive the same survey and results are compared to see how exposure affects attitudes and actions.

*An advertising evaluation for online content can also be combine with SynoScore audience on your website to get visitor demographics and understand how the audience is interacting with your content.

SynoScore advertising evaluation include:

  • Single or multi-channel evaluations for campaigns running on print, TV, radio, online, and outdoor media.
  • Ad scores on relevance, recognition, liking, originality and action.
  • Net Promotor Scores
  • Support for both standard ads and native
  • Benchmark values
  • Selection of different target groups
  • Fast delivery, results are delivered within 48 hours

Improve monetization of ad inventory
 
 

Show advertisers how ads perform in different target groups
 

Support advertisers in developing more relevant ads
 
 

Show how multiple channels contribute to the overall effectiveness of the campaign
 

Insights for strengthening the value of your ad products
 
 

Improve monetization of ad inventory
 
 

Show advertisers how ads perform in different target groups
 

Support advertisers in developing more relevant ads
 
 

Show how multiple channels contribute to the overall effectiveness of the campaign
 

Insights for strengthening the value of your ad products
 
 

Copy Evaluation

SynoScore copy evaluation is used for evaluating audience perception and opinion of quality, readability, relevance, usefulness, as well as intents and actions taken in response to content.

*A copy evaluation for online content can also be combine with SynoScore audience measurement on your website to get visitor demographics and understand how the audience is interacting with your content.

SynoScore copy evaluation include:

  • Selection of different target groups
  • Standardized set of questions
  • Easy to customize surveys through SynoScore interface
  • Ability to benchmark
  • Fast delivery, results are delivered within 48 hours

Improve reader engagement.
 

Understand what factors that draw attention to content.
 

Improve relevance, attractiveness and impact of content.
 

Improve reader engagement.
 

Understand what factors that draw attention to content.
 

Improve relevance, attractiveness and impact of content.
 

Website Evaluation

SynoScore website evaluation is used to evaluate audience perception of website usability, content quality and relevance for your audience.

*A website evaluation can also be combine with SynoScore audience measurement on your website to get visitor demographics and understand how the audience is interacting with your content.

SynoScore website evaluations include:

  • Selection of different target groups
  • Standardized set of questions
  • Easy to customize surveys through SynoScore interface
  • Ability to benchmark
  • Fast delivery, results are delivered within 48 hours

Improve your online strategy
 

Improve your visitor engagement
 

Increase your conversion rates
 

Understand your strengths and weaknesses of your websites

Improve your online strategy
 

Improve your visitor engagement
 

Increase your conversion rates
 

Understand your strengths and weaknesses of your websites

SynoScore Audience

SynoScore audience is used for measuring reach and frequency of online ads and content including demographics.

 

SynoScore audience includes:

  • Easy to implement script to be included on all online content
  • Support for both desktop and mobile devices
  • Device statistics
  • Support for multiple channels
  • Integrate data with 3rd party platforms

Plan and optimize ad campaigns

Insights into the behaviour of different target groups

Plan and optimize ad campaigns

Insights into the behaviour of different target groups

Online Behaviour Measurement

Get a better understanding of your customers by learning where they are spending their time online.
With SynoScore online behaviour measurement publishers get a complete overview of the services used by different consumer segments. These insights help you understand what customers are doing when they are not using your services and help to understand competitive services.
Supported cross-device on desktop, mobile phones and tablets covering both browser traffic and mobile apps.
 

Coming Soon

360 view of online behaviour

Better understanding for reach & audience demographics

Insights into reach and demographics of competitive services

360 view of online behaviour

Better understanding for reach & audience demographics

Insights into reach and demographics of competitive services

CONTACT US TO LEARN MORE

CONTACT US TO LEARN MORE

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