For Agencies and Advertisers

For Agencies and Advertisers

Brand owners and agencies are constantly challenged in reaching the right consumers at the right time. We work actively with advertisers and agencies to understand impact of advertising on brand recognition and consumer actions in response to ad campaigns.
We do this by surveying audience perception and reaction to brands and ad campaigns, as well as analyzing consumer behavior through our audience measurement solutions.

Brand owners and agencies are constantly challenged in reaching the right consumers at the right time. We work actively with advertisers and agencies to understand impact of advertising on brand recognition and consumer actions in response to ad campaigns.
We do this by surveying audience perception and reaction to brands and ad campaigns, as well as analyzing consumer behavior through our audience measurement solutions.

Evaluations
Audience Measurement

Advertising Evaluation

Brand tracking

Syno Audience

Online behaviour measurement

Make sure that advertising delivers expected value

Optimize ad spend
 

Improve quality and relevance of online and offline ads

Compare ad performance to competitors
 

Make sure that advertising delivers expected value

Optimize ad spend
 

Improve quality and relevance of online and offline ads

Compare ad performance to competitors
 

Brand Tracking

SynoScore brand tracking to monitor brand health over time, get a better understanding of how ad campaigns affect brand performance, and see how your brand fares against competitors.

Brand tracking surveys are typically done continuously during the year and follows brand awareness, buying habits, attitudes, perceptions and purchase intent. With SynoScore reporting you can easily get an overview of results and see shifts in consumer perception.

SynoScore brand tracking includes:

  • Guidance on a brand tracking strategy specific for your brand.
  • Setup of surveys in agreed intervals.
  • Continuous reporting through dashboards.

Understand brand image and awareness in relation to competition

Act when awareness or image is down
 

Make investments in marketing to keep awareness and image strong

Understand advertising’s long term effects on ROI

Understand brand image and awareness in relation to competition

Act when awareness or image is down
 

Make investments in marketing to keep awareness and image strong

Understand advertising’s long term effects on ROI

SynoScore Audience

SynoScore Audience is used for measuring reach and frequency of online ads and content including demographics.

SynoScore Audience includes:

  • Multi-channel surveys for campaigns running on print, TV, radio, online, and outdoor media.
  • Ad scores on relevance, recognition, liking, originality and action.
  • Net Promotor Scores
  • Support for both standard ads and native
  • Benchmark values
  • Standardized set of questions
  • Easy to customize surveys through SynoScore interface
  • Selection of target groups
  • Fast delivery, results are delivered within 48 hours

Plan and optimize ad campaigns

Insights into the behavior of different target groups

Plan and optimize ad campaigns

Insights into the behavior of different target groups

Online Behavior Measurement

Get a better understanding of your customers by learning where they are spending their time online. SynoScore online behavior measurement enables publishers to get an overview of the services used by different customer segments. Supported cross-device on desktop, mobile phones and tablets covering both browser traffic and mobile apps.

SynoScore supports different reports such as reach and frequency of competitive services, as well as a-day-in-the-life studies of customers to understand how they jump from different websites and apps and enables publishers to see the broader context of consumers’ time spent online.

Coming Soon

360 view of online behavior

Better understanding for reach & audience demographics

Insights into reach and demographics of competitive services

360 view of online behavior

Better understanding for reach & audience demographics

Insights into reach and demographics of competitive services

CONTACT US TO LEARN MORE

CONTACT US TO LEARN MORE