Audience Insights
— For better decision making —
Audience Insights
— For better decision making —

SynoScore helps advertising and media companies be more successful in the new digital economy. We provide clients with a unique fusion of opinion and behavior data that enables a better understanding of consumers. We build audience insights from our own advanced metering solutions and consumer panels, as well as integration with partners and data providers.

SynoScore helps advertising and media companies be more successful in the new digital economy. We provide clients with a unique fusion of opinion and behaviour data that enables a better understanding of consumers. We build audience insights from our own advanced metering solutions and consumer panels, as well as integration with partners and data providers.

Publishers

We offer publishers a way to better understand audience’s attitudes and behaviour towards content and advertising on its channels and domains – whether they are online or offline.

We collect and process data from a number of different sources to provide insights from which a publisher can directly act upon and improve relations towards both the audience and advertisers.

Advertisers

We measure reach, demographics, quality and effectiveness to understand how a brand’s awareness and image is affected by advertising.

An advertising agency can work with us to improve ads, media agencies can see the performance of campaigns online or offline, while brand owners should choose us to see their brand performance over time.

Data-driven decision making

Data collection

We collect consumer demographics, attitudes and behaviour data from panels, surveys and online measurement technologies and 3rd parties.

DATA PROCESSING

Multi-source data is processed and analyzed into standard or custom consumer profiles and segments.
 

DATA REPORTING

Results are provided as reports and dashboards through the SynoScore interface. Data can also be exported to Tableau or to DMPs and DSPs.

We are a team of experienced market researchers and developers.

We started SynoScore to help media companies and advertisers to make better use of the increasing amount of data generated in a modern digital economy.

More and more data is becoming available and a data-driven approach is required to remain successful. At the same time we also acknowledge that too much data is difficult for many companies to process and act on.

Our aim is to help clients collect data that is missing and use the data that they have to support business objectives in the most efficient way.

We are a team of experienced market researchers and developers.

We started SynoScore to help media companies and advertisers to make better use of the increasing amount of data generated in a modern digital economy.

More and more data is becoming available and a data-driven approach is required to remain successful. At the same time we also acknowledge that too much data is difficult for many companies to process and act on.

Our aim is to help clients collect data that is missing and use the data that they have to support business objectives in the most efficient way.

Our Advantages

High quality

We work with high quality, representative online panels and use proven research and analytical methods.
 

Fast Delivery

Our clients launch projects in 5 minutes and receive reports within 48 hours.
 

Flexible set up

Use our standardized products and reports, or request a customized solution. 

 

 

Data focus

We take a data-driven approach, combining multiple data sources, such as surveys and online measurement to give more actionable insights.
 

Our clients

SynoScore works with some of the leading brands within the media and advertising industry.

Contact us for a discussion on how SynoScore can help you gather audience insights for better decision making.

Our clients

SynoScore works with some of the leading brands within the media and advertising industry.

Contact us for a discussion on how SynoScore can help you gather audience insights for better decision making.